About Us

Most strong ideas don’t fail because they lack potential.

They fail because they are hard to understand, poorly structured, or evaluated too slowly.

We founded this company after repeatedly seeing that gap between ambitious projects and the way investors, partners, and decision-makers actually think. Hours of work often come down to minutes of reading. In those minutes, clarity matters more than volume.

Our work exists to close that gap.

Where we come from

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

One of us pursued a Master’s in Management with a focus on Marketing, with experience spanning Europe and Asia. This path combined strategy, entrepreneurship, and marketing analytics, alongside consulting work for organizations such as Nestlé, Bulgari, Salt Mobile, and Nespresso, as well as the co-founding of startups in Geneva and Hong Kong. The focus throughout has been on positioning, go-to-market strategy, and building narratives that decision-makers can grasp quickly.

The other founder followed a finance-driven path, completing a Master’s in Wealth Management. This background blends investment analysis, international exposure, and entrepreneurship, with advisory experience for firms such as KPMG and PwC, operating at the intersection of finance, innovation, and branding. Alongside this, active exposure to public markets has reinforced a pragmatic, investor-minded approach to risk, valuation, and scalability.

How we work

We don’t start with templates.

We start with understanding.

Every engagement is built around:

  • clarifying the real objective behind the deliverable,

  • structuring information the way investors and executives read,

  • removing noise and unnecessary complexity,

  • and delivering clean, focused materials that support decisions.

Whether we’re working on a business plan, a pitch deck, or market research, the goal is always the same: clarity that leads to action.

Who we work with

Based in Switzerland, we work with founders, startups, and growing businesses locally and internationally. We support teams who value structured thinking, honest feedback, and materials that stand up to scrutiny — not just visually, but strategically and financially.

Let’s talk

If you’re looking for a thoughtful partner to help you clarify your project and communicate it effectively, we’d be happy to discuss it.